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Branding Personal
Worldwide Coalition for a Personal Branding Movement
Wednesday, October 18, 2006
Using Personal Branding to Control Your Destiny
The only way to control your destiny is to create it. In order to assume responsibility for your future, you have to have a vision and a plan to achieve that vision. Whether you’re an entrepreneur or a corporate professional, building a brand should be the foundation of your business or career plan. As personal branding guru William Arruda notes: “What makes you unique makes you successful.”For perspective on how to maximize your market value, consider the following Personal Branding Do’s and Don’ts.
Do’s
- Build a solid foundation for your brand that incorporates your vision, values and passions.
- Validate your brand attributes by obtaining anonymous feedback from clients, partners, colleagues, friends and family. Update on an annual basis.
- Articulate your unique promise of value in terms that are relevant and compelling to your target audience.
- Compile a composite profile of your target audience.
- Build an online and offline communications plan that incorporates all of the above elements.
- Live your brand.
- Try to be everything to everyone.
- Assume social networking sites are anonymous or that any digital communication will remain private.
- Assume impromptu remarks or off the record comments will remain off the record.
- Assume your work speaks for itself or that management will deliver on future commitments.
- Undermine your brand with poor execution or conflicting or inconsistent messaging.
- Lose control of your brand.
Nina Burokas, Wednesday, October 18, 2006 
¿Any comment? Post a Comment
Hello Nina, welcome!.
About loosing control of your brand:
Maybe you think your brand is consistent, coherent and well communicated to others but when you receive feedback you realise that things are sometimes different seen from "the other side of you". I mean non solicited feedback, that is geting to know the real perception of your brand, because an asked answer can be biased by friendship, partnership o relativeness.
So, I think it´s not really loosing control. It´s getting the real perception of your brand. With this you can reconduct your brand, if needed. Or simply accept the way you are recognised and take profit of that knowledge.
Publicado por 
Enrique : 1:00 AM
Thanks for your welcome, Enrique!
I agree that to the extent that our brands live in the hearts and minds of others, we can't control them. My point was that we need to be disciplined about the elements that are under our control, ranging from our business model to business practices and associations. Perhaps it's more a matter of focus than control. Thanks for prompting additional thought.
Publicado por 
Nina Burokas : 2:30 AM
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