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Branding Personal
Worldwide Coalition for a Personal Branding Movement
Tuesday, November 28, 2006
Meaning & The Marketplace
I second Pachi's thought, and would take it one step further. Personal branding is about maximizing your impact on all fronts.From an economic standpoint, personal branding is about differentiating yourself from your competition in order to avoid getting caught in the pricing spin cycle (commoditization). However, what distinguishes personal branding from other means of adding to your market value is it's transformational potential. Whether your methodology is M&V (Mission & Values) or, in my case, your VPs (Vision & Purpose and Values & Passions), it's all about connecting the dots between meaning and the marketplace.
"Making a life is as important as making a living.
This is not an either-or decision."
This is not an either-or decision."
-Jerry Porras, Stewart Emery & Mark Thompson, Success Built to Last
Related/recommended reads:
Fast Company's 2007 Social Capitalist Awards : 43 Entrepreneurs Who are Changing the World
Success Built to Last: Creating A Life That Matters*
* For a 35% discount, purchase SBTL through the pilot Wharton/WITI site.
Nina Burokas, Tuesday, November 28, 2006 
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