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Branding Personal
Worldwide Coalition for a Personal Branding Movement
Thursday, November 23, 2006
More than words
When you become a brand yourself, you BECOME A BRAND. Yes, I know. Sounds obvious, doesn't it? Well, it's not so obvious if you really have a deep look inside.How many of you (us) have said: "here I am, a brand myself, a business myself, an expert myself". And that's all. But, if you want to really be a brand, the first thing you need is... yes, that's right: Mission (Vission) and Values.
Ok, ok. What for? I know what I can do and what my customers need. M&V are not necessary for me. That's the kind of things large corporations use to retain talent. Not for me. And, after two, three or six months, you find yourself spending more than 60% of your time doing things which have absolutely nothing to do with your business plan (have one? Bet you don't). Why? Because customers have needs. You need to satisfy their needs –otherwise, I'll be there to make my own offer, and you do what they want instead of doing what you really can do –adding value.
Personally, verbalizing my own M&V made me focus more on my real competitive advantages. Also, gave me an effective tool to decide whether shall I accept a project from a customer or just pass it to Tomás Marcos, for instance. It also helps choose the right training and reading as well as to strengthen networks. And, sure, it's the best way to manage your corporate reputation.
Of course, you can also choose not to have M&V at all. You're your own boss, remember? I'll be happy if you don't. There's enough competitiveness in this business and you'll be more likely to be soon back to your grey cubicule in a grey company with its own M&V...
Pachi Lanzas, Thursday, November 23, 2006 
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Pachi, me ha encantado. Un comienzo espectacular.
Publicado por 
Andres : 2:03 PM
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