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Branding Personal
Worldwide Coalition for a Personal Branding Movement
Tuesday, November 28, 2006
Meaning & The Marketplace
I second Pachi's thought, and would take it one step further. Personal branding is about maximizing your impact on all fronts.From an economic standpoint, personal branding is about differentiating yourself from your competition in order to avoid getting caught in the pricing spin cycle (commoditization). However, what distinguishes personal branding from other means of adding to your market value is it's transformational potential. Whether your methodology is M&V (Mission & Values) or, in my case, your VPs (Vision & Purpose and Values & Passions), it's all about connecting the dots between meaning and the marketplace.
"Making a life is as important as making a living.
This is not an either-or decision."
This is not an either-or decision."
-Jerry Porras, Stewart Emery & Mark Thompson, Success Built to Last
Related/recommended reads:
Fast Company's 2007 Social Capitalist Awards : 43 Entrepreneurs Who are Changing the World
Success Built to Last: Creating A Life That Matters*
* For a 35% discount, purchase SBTL through the pilot Wharton/WITI site.
Nina Burokas, Tuesday, November 28, 2006 0 comments 
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Thursday, November 23, 2006
More than words
When you become a brand yourself, you BECOME A BRAND. Yes, I know. Sounds obvious, doesn't it? Well, it's not so obvious if you really have a deep look inside.How many of you (us) have said: "here I am, a brand myself, a business myself, an expert myself". And that's all. But, if you want to really be a brand, the first thing you need is... yes, that's right: Mission (Vission) and Values.
Ok, ok. What for? I know what I can do and what my customers need. M&V are not necessary for me. That's the kind of things large corporations use to retain talent. Not for me. And, after two, three or six months, you find yourself spending more than 60% of your time doing things which have absolutely nothing to do with your business plan (have one? Bet you don't). Why? Because customers have needs. You need to satisfy their needs –otherwise, I'll be there to make my own offer, and you do what they want instead of doing what you really can do –adding value.
Personally, verbalizing my own M&V made me focus more on my real competitive advantages. Also, gave me an effective tool to decide whether shall I accept a project from a customer or just pass it to Tomás Marcos, for instance. It also helps choose the right training and reading as well as to strengthen networks. And, sure, it's the best way to manage your corporate reputation.
Of course, you can also choose not to have M&V at all. You're your own boss, remember? I'll be happy if you don't. There's enough competitiveness in this business and you'll be more likely to be soon back to your grey cubicule in a grey company with its own M&V...
Pachi Lanzas, Thursday, November 23, 2006 1 comments
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Monday, November 13, 2006
Personal Branding según Jeffrey Gitomer
Hace algunos meses, Fernando Polo me recomendó el libro de Jeffrey Gitomer titulado, Little Red book of Selling.No le di demasiada importancia hasta que hace poco, visitando una librería con Tomás Marcos, lo encontré por casualidad en español y un impulso me hizo comprarlo. Me llevé una grata sorpresa cuando vi que dedicaba uno de sus capítulos a La Marca Personal.
Aunque no entra demasiado en detalle, dice que crear una Marca Personal implica...
- Crear una demanda para tu producto o servicio de forma indirecta.
- Hacer que la comunidad empresarial tenga confianza en ti.
- Hacer que la comunidad empresarial tenga confianza en tu empresa.
- Hacer de ti mismo un experto.
- Hacer que se te vea y se te conozca como líder.
- Hacer que se te conozca como un innovador.
- Alejarte de la competencia.
- Conseguir estatura profesional.
- Crear tu imagen.
- Hacer que tu teléfono suene con clientes potenciales cualificados.
Tags: Marca Personal, Personal Branding
Andres, Monday, November 13, 2006 4 comments
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