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Branding Personal
Worldwide Coalition for a Personal Branding Movement
Thursday, August 30, 2007
Blogging is blogging
What's the first thing a brand must never be? Overpromising. What's the second thing a brand must never be? Inconsistent. What's the third thing a brand must never be? Boring.So, congratulations my friends. I have more fingers in a hand than posts on the blog since March, 2. Is this the way we want to manage our brands?
Yeah, I know. "We've been too busy". Okay. Here's my answer: "I don't have time = I don't have interest".
Blogging is blogging. Everyday. No holidays. There's a lot of us writting here, enough to keep the blog quite alive.
How many customers have we lost in this "impasse"? No less than 95%. Probably more. Probably all of them. The most important part of selling is... post-selling.
As I recently read: "you must keep talking to your customers: while they're talking to you, they can't talk to your competitors".
Pachi Lanzas, Thursday, August 30, 2007 
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