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Branding Personal
Worldwide Coalition for a Personal Branding Movement
Thursday, August 30, 2007
Blogging is blogging
What's the first thing a brand must never be? Overpromising. What's the second thing a brand must never be? Inconsistent. What's the third thing a brand must never be? Boring.So, congratulations my friends. I have more fingers in a hand than posts on the blog since March, 2. Is this the way we want to manage our brands?
Yeah, I know. "We've been too busy". Okay. Here's my answer: "I don't have time = I don't have interest".
Blogging is blogging. Everyday. No holidays. There's a lot of us writting here, enough to keep the blog quite alive.
How many customers have we lost in this "impasse"? No less than 95%. Probably more. Probably all of them. The most important part of selling is... post-selling.
As I recently read: "you must keep talking to your customers: while they're talking to you, they can't talk to your competitors".
Pachi Lanzas, Thursday, August 30, 2007 0 comments 
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Tuesday, August 07, 2007
Digital Branding One-A-Day Plan
This post is both a distillation of and elaboration on my Self-Branding & Promotion post: resources for building a digital branding plan of action from my fellow BlogHers and related web wanderings.Recommended start (no geek speak): Elise Bauer's series of posts leading up to BlogHer06:
How to Build Blog Traffic - Intro
2-4: Content
3-4: Community
4-4: How to Build Blog Traffic
Additional presentations and perspective on the blog trafficing topic, including a compilation of Elise and Vanesssa Fox's BlogHer07 Technical Tools to Build Traffic session, is at Elise's BlogHer portal.
Nina Burokas, Tuesday, August 07, 2007 0 comments
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