Personal Branding Sherpas

Estrategias de Branding Personal por Andrés Pérez Ortega

Conviértete en el profesional con quién todo el mundo desea trabajar
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Suscríbete Enlaces Artículos Estamos solos Los peligros de la sobreexposición Los Peligros del Pensamiento Positivo Autenticidad, Manipulación y Marca Personal Los enemigos de la Marca Personal En defensa de los mercenarios Políticos irrelevantes e increibles pero muy visib... ¿Tienes un departamento de I+D personal? ¿Son egoistas quienes desarrollan una Marca Person... Todo está en los libros o la atomización de Intern... Anteriores April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 May 2007 June 2007 August 2007 November 2007 March 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 September 2009 October 2009 November 2009 February 2010 Esta obra está bajo una licencia de Creative Commons.		Branding Personal Worldwide Coalition for a Personal Branding Movement Thursday, August 30, 2007 Blogging is blogging What's the first thing a brand must never be? Overpromising. What's the second thing a brand must never be? Inconsistent. What's the third thing a brand must never be? Boring. So, congratulations my friends. I have more fingers in a hand than posts on the blog since March, 2. Is this the way we want to manage our brands? Yeah, I know. "We've been too busy". Okay. Here's my answer: "I don't have time = I don't have interest". Blogging is blogging. Everyday. No holidays. There's a lot of us writting here, enough to keep the blog quite alive. How many customers have we lost in this "impasse"? No less than 95%. Probably more. Probably all of them. The most important part of selling is... post-selling. As I recently read: "you must keep talking to your customers: while they're talking to you, they can't talk to your competitors". Pachi Lanzas, Thursday, August 30, 2007 0 comments ¿Any comment? Post a Comment Tuesday, August 07, 2007 Digital Branding One-A-Day Plan This post is both a distillation of and elaboration on my Self-Branding & Promotion post: resources for building a digital branding plan of action from my fellow BlogHers and related web wanderings. Recommended start (no geek speak): Elise Bauer's series of posts leading up to BlogHer06: How to Build Blog Traffic - Intro 2-4: Content 3-4: Community 4-4: How to Build Blog Traffic Additional presentations and perspective on the blog trafficing topic, including a compilation of Elise and Vanesssa Fox's BlogHer07 Technical Tools to Build Traffic session, is at Elise's BlogHer portal. Of course, "the energy isn't in the idea; it's in the execution" (The Big Moo). My goal is to incorporate at least one new tool or technique per week. For you overachievers on the one-a-day plan, check out Uzair's compilation of over 310 essential reads for bloggers, a compilation of tips & techniques from ProBlogger, Mashable, Matt Huggins, et. al. Nina Burokas, Tuesday, August 07, 2007 0 comments ¿Any comment? Post a Comment

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